Adobe Target Platform
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An Adobe Target Platform is a personalization platform managed by Adobe.
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- Example(s):
- Counter-Example(s):
- See: Adobe Experience Platform, Adobe Customer Data Platform.
References
2018
- https://www.adobe.com/marketing/target/competitors.html
- QUOTE: We know you need to make the best decision possible. As you compare Adobe Target against other options, get a clearer view of what makes our solution different from others in the market.
- Testing and personalization
- They offer basic A/B testing and manual targeting with limited intelligence.
- We offer a wide range of A/B and multivariate testing options, automated testing, and both rules-based and AI-powered personalization.
- Omnichannel capabilities
- They offer limited cross-channel support with data silos, and features that require multiple implementations.
- We give you a single delivery platform and global architecture that makes optimizing for mobile, IoT, call centers, or offline use cases as simple as doing so for the web.
- Unified customer profile
- They only give you a handful of common attributes relevant to a given channel that doesn’t connect your customers across devices.
- Our open and progressive profile includes hundreds of data points out of the box, as well as 1st, 2nd, and 3rd-party customer data that spans all touchpoints.
- AI and machine learning
- They rely on simple rules-based approaches or rudimentary and inflexible algorithms to personalize.
- We offer a sophisticated suite of customizable AI capabilities, powered by Adobe Sensei, and spans testing, personalization, recommendations, search, and more. Move between manual and automated execution with ease.
- Integration with Adobe
- They don’t have any native integrations with Adobe Experience Cloud or other third-party vendors. And custom integrations are costly, time and resource intensive, and suffer from data problems, accessibility, and more.
- We have native, embedded integrations with Adobe Experience Cloud, as well as access to the complimentary Adobe Cloud Platform that works seamlessly across our solutions.
2018b
- ((McCormick et al., 2018) ⇒ James McCormick, Emily Miller, Gene Leganza, and Robert Perdoni. (2018). “The Forrester Wave™: Experience Optimization Platforms, QA 2018 - Continuous Improvement: The Digital Intelligence Playbook." Forrester Research, June 20, 2018
- QUOTE: In our 24-criteria evaluation of experience optimization platform (EOP) providers, we identified the eight most significant ones — Adobe, Dynamic Yield, Evergage, Monetate, Optimizely, Oracle, SAS, and SiteSpect — and researched, analyzed, and scored them. This report shows how each provider measures up and helps customer insights (CI) professionals make the right choice.