Advertising Contract
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An Advertising Contract is a legal contract between a communications media owner and an advertiser, which specifies in detail the content, cost, and placement of the advertisements.
- AKA: Advertising Agreement.
- See: Performance Advertising Contract, Google Advertising Program Terms.
References
2009
- http://www.agrifuture.com/671.0.html
- An “advertising contract” is a contract regarding the publication of several advertisements after deduction of the discounts which the advertiser is entitled to.
2000
- Jane Imber and Betsy-Ann Toffler. (2000). “Dictionary of Marketing Terms, 3rd edition." Barron's Educational Series, Inc.
- agreement drawn between a supplier of advertising time or space, such as a communications media representative or the communications medium itself, and an advertiser, which specifies in detail the content, cost, and placement of the advertising and binds both parties to the stated terms. This agreement may be drawn between an advertising agency, on behalf of a client, and said supplier, or directly between the supplier and the advertiser.
- agreement between a retailer and a supplier of goods (i.e., manufacturer, sales representative, wholesaler) stating that the retailer will advertise the goods for a specific consideration of money or goods.