Online Business-to-Consumer (B2C) Product

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A Online Business-to-Consumer (B2C) Product is an online commercial product that can be sold directly to customers.



References

2021


  1. Direct to Consumer vs Wholesale: Customer Experience Over Competition Nick Winkler, September 10, 2019
  2. What we know about direct-to-consumer brands WARC Best Practice, July 2019
  3. Why Brands are Going Direct-to-consumers (DTC) and Winning Jillian Hufford, 09/20/2019
  4. https://marker.medium.com/why-all-the-warby-parker-clones-are-now-imploding-44bfcc70a00c Why All the Warby Parker Clones Are Now Imploding: How venture capital became the most dangerous thing to happen to now-troubled DTCs like Outdoor Voices, Harry’s, and Casper] Maya Kosoff, March 9, 2020