Customer-Focused Information Task

A Customer-Focused Information Task is an person-focused information task that involves customer information.

• Context:
  • It can be solved by a Customer-Focused Information System (that may use a customer-focused information platform).
• Example(s):
  • a Personalization Task.
  • a Targeted Customer Acquisition Task.
  • …
• Counter-Example(s):
  • Product-Focused Information Task.
• See: Personalized Marketing, Customer Segmentation.

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