Predicted Earnings-per-Click eEPC() Model

A Predicted Earnings-per-Click eEPC() Model is a predicted earnings-per-click metric.

• Context:
  • output: EPC values.
  • It can range from being a Contextual pEPC() ([math]\displaystyle{ pEPC(click \mid item, context) }[/math]) to being an Non-Personalized pEPC().
  • It can range from being a Personalized pEPC() [math]\displaystyle{ pEPC(click \mid item, user) }[/math] to being an Non-Contextual pEPC().
  • It can be produced by a eEPC Modeling System (that solves a eEPC modeling task).
• Example(s):
  • …
• Counter-Example(s):
  • Historical Earnings-per-Click Rate.
  • a Predicted Clickthrough Rate (pCTR) Model.
  • a Predicted Item Relevance Model.
  • a Predicted Customer Experience Model.
• See: Consumer Behavioral Modeling, Consumer Experience Modeling.

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