Online System Experimentation Task
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- (Hohnhold et al., 2015) ⇒ Henning Hohnhold, Deirdre O'Brien, and Diane Tang. (2015). “Focusing on the Long-term: It's Good for Users and Business.” In: Proceedings of the 21th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining. ISBN:978-1-4503-3664-2 doi:10.1145/2783258.2788583
- QUOTE: … Over the past 10+ years, online companies large and small have adopted widespread A/B testing as a robust data-based method for evaluating potential product improvements. In online experimentation, it is straightforward to measure the short-term effect, i.e., the impact observed during the experiment. However, the short-term effect is not always predictive of the long-term effect, i.e., the final impact once the product has fully launched and users have changed their behavior in response. ...