Organizational Capability Benchmarking Task
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An Organizational Capability Benchmarking Task is a organizational benchmarking task for organizational capabilities.
References
2005
- (Vorhies & Morgan, 2005) ⇒ Douglas W. Vorhies, and Neil A. Morgan. (2005). “Benchmarking Marketing Capabilities for Sustainable Competitive Advantage.” In: Journal of Marketing, 69(1).
- ABSTRACT: Market-based organizational learning has been identified as an important source of sustainable competitive advantage. One particular learning mechanism, benchmarking, is a widely used management tool that has been recognized as appropriate for identifying and enhancing valuable marketing capabilities. However, despite widespread admonitions to managers, the benchmarking of marketing capabilities as a route to sustainable competitive advantage has received scant empirical attention. The authors empirically examine the potential business performance benefits available from benchmarking the marketing capabilities of top-performing firms. The results suggest that benchmarking has the potential to become a key learning mechanism for identifying, building, and enhancing marketing capabilities to deliver sustainable competitive advantage.