Product-Led Organization
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A Product-Led Organization is an for-profit organization that focuses product.
- Context:
- It can prioritize product quality and user experience above all else.
- It can relentlessly analyze and act on usage data.
- It can trust its product to sell itself.
- …
- Example(s):
- See: Revenue-Driven Organization.
References
2021
- https://www.productplan.com/glossary/product-led-growth/
- QUOTE: Product-led growth is a business strategy in which a company uses its product as the main tool to acquire customers. With this model, a business offers users free access to its product with the expectation that the product itself will persuade them to become paying customers. ...
...
- Some organizations offer full-featured products for a limited time. Others give users access to limited product functionality indefinitely but charge users to upgrade to a more feature-rich version.
- Prioritizing product quality and user experience above all else: ...
- Relentlessly analyzing and acting on usage data: ...
- Trusting their product to sell itself: ...
- QUOTE: Product-led growth is a business strategy in which a company uses its product as the main tool to acquire customers. With this model, a business offers users free access to its product with the expectation that the product itself will persuade them to become paying customers. ...
2020
- https://www.productplan.com/learn/product-led-vs-revenue-driven/
- QUOTE: ... When a company builds a product, it generally has two main goals: build a great product and make money. They’re both integral to long-term viability. But most companies end up prioritizing one more than the other. Product-led companies prioritize the excellence of the product while revenue-driven companies are more focused on financial growth. Both options can still result in great products, but how they get there can be quite different for their internal team. But what does product-led vs. revenue-driven really mean? ...