Product Vision Statement

A Product Vision Statement is a vision for an artifact.

• Example(s):
  • ...
  • …
• See: Cagan, 2020.

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References

2020

• https://productplan.com/glossary/product-vision/
  • QUOTE: Your vision statement should also answer the question of why you are creating a product and what your company hopes to accomplish with it in the future. As an example, Google’s vision statement is to “provide access to the world’s information in one click.”

2019

• https://www.productboard.com/blog/write-product-vision/
  • QUOTE: ... Product vision ≠ company vision ... An important thing to understand about your product vision is that the majority of the time it will be different from your company vision. Company visions are often too broad to be good product visions. Company visions are also usually meant to be customer-facing marketing messages, while product visions are internal messages that align your team. ...

2002

• https://www.joelonsoftware.com/2002/05/09/product-vision/
  • QUOTE: ... It comes from Geoffrey Moore’s book Crossing the Chasm. It follows the form:
    • For (target customer)
    • Who (statement of the need or opportunity)
    • The (product name) is a (product category)
    • That (key benefit, compelling reason to buy)
    • Unlike (primary competitive alternative)
    • Our product (statement of primary differentiation)
  • For any project, but particularly those with high uncertainty for which significant requirements changes are anticipated, creating a product vision statement helps teams remain focused on the critical aspects of the product, even when details are changing rapidly. It is very easy to get focused on the short-term issues associated with a 2-4 week development iteration and lose track of the overall product vision. ...

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