Web Analytics Platform

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A Web Analytics Platform is a task-specific analytics platform that can be implemented into a Web Analytics System (to solve a web analytics task).



  • (Wikipedia, 2017) ⇒ https://en.wikipedia.org/wiki/Web_analytics Retrieved:2017-3-24.
    • Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. [1] However, Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website. Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It helps one to estimate how traffic to a website changes after the launch of a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends which is useful for market research.
  1. WAA Standards Committee. "Web analytics definitions." Washington DC: Web Analytics Association (2008).