Digital Media Advertisement
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A Digital Media Advertisement is an advertisement placed in a New Media.
- AKA: New Media Ad.
- Context:
- It can be published by an Digital Ad Publisher.
- It can be viewed by an Digital Ad Recipient.
- It can range from being a Mass Digital Ad to being a Personalized Digital Ad.
- It can range from being a Performance-based Digital Ad to being a Reach-based Ad (such as a Super-Bowl ad)..
- Example(s):
- an Online Ad, such as a Webpage Ad, ...
- a Mobile Ad, such as a Mobile App Ad, ...
- a Web Search Ad.
- a Banner Ad, an In-Text Ad, ...
- …
- Counter-Example(s):
- See: eMail Advertisement, Programmatic Digital Ad.