Direct Marketing Campaign

From GM-RKB
(Redirected from direct marketing)
Jump to navigation Jump to search

A Direct Marketing Campaign is a marketing campaign that involves a target market and a direct marketing response method.



References

2020

  • (Wikipedia, 2020) ⇒ https://en.wikipedia.org/wiki/direct_marketing Retrieved:2020-6-13.
    • Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct response. Among practitioners, it is also known as direct response marketing. By contrast, advertising is of a mass-message nature. [1] Lester Wunderman, the founder of Wunderman, Ricotta & Kline, coined the phrase Direct Marketing in 1958. Response channels include 800-numbers, reply cards, reply forms to be sent in an envelope, websites and email addresses. The prevalence of direct marketing and the unwelcome nature of some communications [2] has led to regulations and laws such as the CAN-SPAM Act, requiring that consumers in the United States be allowed to opt-out. [3]
  1. "personalized ads .. preselected people .. products and services that they might actually want(vs.) scattershot .. printed publications and broadcast media.
  2. unwanted phone calls, unwanted email, for some people unwanted cluttering of the mailbox, especially if they're paying for a rented limited size private mailbox
  3. USA the opt-out does not include everything. Survey phone calls and political phone calls are legal, within certain hours of the day - including "dinner" hour(s). SOURCE: US FTC - 877-701-9595