Performance-based Advertising Task

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A Performance-based Advertising Task is an advertising task whose goal is to impact a directly measurable advertisement outcome.



References

2013

  • (Wikipedia, 2013) ⇒ http://en.wikipedia.org/wiki/Performance-based_advertising Retrieved:2013-11-30.
    • Performance-based advertising is a form of advertising in which the purchaser pays only when there are measurable results. Performance-based advertising is becoming more common with the spread of electronic media, notably the Internet, where it is possible to measure user actions resulting from advertisement.