Target Audience

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A Target Audience is a person group within a target market.



  • (Wikipedia, 2015) ⇒ Retrieved:2015-2-3.
    • In marketing and advertising, a target audience is a specific group of people within the target market at which a product or the marketing message of a product is aimed at. (Kotler 2000)... For example, if a company sells new diet programs for men with heart disease problems (target market) the communication may be aimed at the spouse (target audience) who takes care of the nutrition plan of their spouse and child.

      A target audience can be formed of people of a certain age group, gender, marital status, etc., e.g. teenagers, females, single people, etc. A combination of factors, e.g. men aged 20–30 is a common target audience. Other groups, although not the main focus, may also be interested. Discovering the appropriate target market(s)and determining the target audience is one of the most important activities in marketing management (Niewenhuizen et al. 2000). Perhaps the biggest mistake it's possible to make in targeting is trying to reach everybody and ending up appealing to no-one.