Advertiser

An Advertiser is a legal entity who displays an advertisement (about a product) and receives payment from a product vendor.

• Context:
  • It can have a relationship with an Advertising Agency.
  • It can enter into an Advertising Contract (with a media publisher).
• See: Online Advertiser, Offline Advertiser.

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References

2009

• (WordNet, 2009) ⇒ http://wordnetweb.princeton.edu/perl/webwn?s=advertiser
  • S: (n) advertiser, advertizer, adman (someone whose business is advertising)
• http://en.wiktionary.org/wiki/advertiser
  • 1. One who advertises.

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