Anchor Text
An anchor text is a visible text token string in a hypertext document that is associated with a hyperlink (that points to a destination document).
- AKA: Link Label, Link Title, Hyperlink Text.
- Context:
- It can (typically) appear in a different Font than the surrounding text (e.g. as Underlined Text).
- It can be an Informational Anchor Text or a Non-Information Anchor Text.
- It can be a within an Anchor Text Summary (that contains the preceding and succeeding text).
- It can be a member of an Anchor Text Document and be in an Anchor Text Relation with another Anchor Text.
- It can be a summary of the Destination Page.
- …
- Example(s):
- “Here”
- a Web Page Anchor Text.
- a Wiki Page Anchor Text.
- …
- Counter-Example(s):
- an Anchor Image.
- a Hypertext Document.
- See: Wiki Page Label.
References
2009
- http://en.wikipedia.org/wiki/Anchor_text
- The anchor text, link label or link title is the visible, clickable text in a hyperlink. The words contained in the anchor text can determine the ranking that the page will receive by search engines. Since 1998, some web browsers have added the ability to show a tooltip for a hyperlink before it is selected. Not all links have anchor texts because it may be obvious where the link will lead due to the context in which it is used. Anchor texts normally remain below 60 characters. Different browsers will display anchor texts differently.
2004
- (Kraft & Zien, 2004) ⇒ Reiner Kraft, and Jason Zien. (2004). “Mining anchor text for query refinement.” In: Proceedings of the 13th International Conference on World Wide Web (WWW 2004). 10.1145/988672.988763
- QUOTE:A recent study (Eiron & McCurley, 2003) examined several aspects of anchor text (e.g., their relationship to titles, the frequency of queries that can be satisfied by anchor text alone) in a large intranet. They showed evidence that anchor text summaries, on a statistical basis at least, look very much like real user queries. This is because most anchor texts are succinct descriptions of the destination page. …
We define anchor text to be the “underlined or highlighted clickable text” that is displayed for a hyperlink in an HTML page when rendered in a Web browser (the text that appears within the bounds of an
<a></a>HTML tag). For instance, for a tag of the form:<a href="index.html">foo</a>we would say that the anchor text is “foo”, which is associated with the document “index.html”. All of the anchor text in a document corpus pointing to a target document is referred to as anchor text document for that document. So for each document with hyperlinks pointing to it (e.g., “index.html”) we have an “about” document or simply anchor text document that comprises all anchor texts for that target. We also use the synonym anchor text summary that refers to anchor text. However, an anchor text summary may also include some text before or after the anchor text to better capture the context of the anchor text. … We define the term window to be a number of consecutive terms. When we say we are using a window size of k this means we are looking at k consecutive terms. The window size was used as a parameter for our algorithms. For instance, we investigated the effect of counting stop words (see Appendix B for the list) or not for choosing good refinements by considering the window size parameter. For instance, suppose we choose a window of size two. … We used the following stop words for anchor text:
ibm web site website websites link next topic domain prev previous page to the for and of an or not a click here - &
- QUOTE:A recent study (Eiron & McCurley, 2003) examined several aspects of anchor text (e.g., their relationship to titles, the frequency of queries that can be satisfied by anchor text alone) in a large intranet. They showed evidence that anchor text summaries, on a statistical basis at least, look very much like real user queries. This is because most anchor texts are succinct descriptions of the destination page. …
2003
- (Eiron & McCurley, 2003) ⇒ Nadav Eiron and Kevin S. McCurley. 2003. Analysis of anchor text for web search. In: Proceedings of the 26th annual international ACM SIGIR conference on Research and development in information retrieval (SIGIR '03). ACM, New York, NY, USA, 459-460. DOI=10.1145/860435.860550 http://doi.acm.org/10.1145/860435.860550
1998
- (Brin & Page, 1998) ⇒ Sergey Brin, and Larry Page. (1998). “The Anatomy of a Large-Scale Hypertextual Web Search Engine.” In: Proceedings of the Seventh International World Wide Web Conference (WWW 1998). doi:10.1016/S0169-7552(98)00110-X
1994
- (McBryan, 1994) ⇒ O. A. McBryan. (1994). “GENVL and WWWW: Tools for taming the web.” In: World Wide Web Conference (WWW 1994).