Brand Loyalty
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A Brand Loyalty is a Brand that ...
- See: American Marketing Association, Marketing Accountability Standards Board (MASB), Loyalty Business Model, Brand, Purchase, Word of Mouth.
References
2017
- (Wikipedia, 2017) ⇒ https://en.wikipedia.org/wiki/brand_loyalty Retrieved:2017-11-20.
- Brand loyalty is defined as positive feelings towards a brand and dedication to purchase the same product or service repeatedly now and in the future from the same brand, regardless of a competitor’s actions or changes in the environment. It can also be demonstrated with other behaviors such as positive word of mouth advocacy. Brand loyalty is where an individual buys products from the same manufacturer repeatedly rather than from other suppliers. [1] Businesses whose value rests in a large part on their brand loyalty are said to use the loyalty business model.
- ↑ American Marketing Association Dictionary. Retrieved 2011-07-09. The Marketing Accountability Standards Board (MASB) endorses this definition as part of its ongoing Common Language: Marketing Activities and Metrics Project .