Cross-Promotion
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A Cross-Promotion is a marketing promotion here customers of one product or service are targeted with promotion of a related product.
- Context:
- It can range from being an Internal Cross-Promotion to being an External Cross-Promotion.
- …
- Example(s):
- Cross-Media Brand Marketing, such as Oprah Winfrey's promotion on her television show of her books, magazines and website.
- See: co-Branding, Marketing, Promotion (Marketing), Cross-Media Marketing, Brand.
References
2019
- (Wikipedia, 2019) ⇒ https://en.wikipedia.org/wiki/Cross-promotion Retrieved:2019-3-30.
- Cross-promotion is a form of marketing promotion where customers of one product or service are targeted with promotion of a related product. A typical example is cross-media marketing of a brand, for example Oprah Winfrey's promotion on her television show of her books, magazines and website. [1] Cross-promotion may involve two or more companies working together in promoting a service or product, in a way that benefits both. For example, a mobile phone network may work together with a popular music artist and package some of their songs as exclusive ringtones; promoting these ringtones can benefit both the network and the artist.[2] Some major corporations, for example Burger King, have a long history of cross-promotion with a range of partners (see Burger King advertising). The Disney Channel has also made extensive use of cross-promotion. [3] Movie tie-ins are good examples of cross-promotion. [4] On occasion, badly planned cross-promotions can backfire spectacularly such as 1992 Hoover free flights promotion fiasco.
Co-marketing and co-branding are particular forms of cross-promotion.
- Cross-promotion is a form of marketing promotion where customers of one product or service are targeted with promotion of a related product. A typical example is cross-media marketing of a brand, for example Oprah Winfrey's promotion on her television show of her books, magazines and website. [1] Cross-promotion may involve two or more companies working together in promoting a service or product, in a way that benefits both. For example, a mobile phone network may work together with a popular music artist and package some of their songs as exclusive ringtones; promoting these ringtones can benefit both the network and the artist.[2] Some major corporations, for example Burger King, have a long history of cross-promotion with a range of partners (see Burger King advertising). The Disney Channel has also made extensive use of cross-promotion. [3] Movie tie-ins are good examples of cross-promotion. [4] On occasion, badly planned cross-promotions can backfire spectacularly such as 1992 Hoover free flights promotion fiasco.
- ↑ Picard, Robert G. (2005), Media product portfolios: issues in management of multiple products and services, Routledge. p116
- ↑ Contemporary Marketing, By David L. Kurtz, H. F. MacKenzie, Kim Snow. p521
- ↑ Shada, Andrea L. (2008), Cross promotion and the Disney Channel: the creation of a community through promotions, Bethel University Press.
- ↑ Soares, Eric J. (1991), Promotional feats: the role of planned events in the marketing mix, Greenwood Publishing. p.155