Durable Product

A Durable Product is a offerable product that is a durable good (designed to provide value over an extended period without being rapidly consumed or depleted).

• Context:
  • It can typically deliver Value Proposition through long-term functionality.
  • It can typically maintain Product Utility through extended usage periods.
  • It can typically generate Revenue Stream through one-time purchase models.
  • It can typically address Customer Need through persistent solution provision.
  • It can typically undergo Product Depreciation through gradual wear processes.
  • ...
  • It can often facilitate Business Model through high-margin sale approaches.
  • It can often create Customer Relationship through extended product support.
  • It can often enable Cash Flow through front-loaded revenue cycles.
  • It can often support Market Strategy through product durability positioning.
  • ...
  • It can range from being a Basic Durable Product to being a Premium Durable Product, depending on its quality level.
  • It can range from being a Short-Term Durable Product to being a Long-Term Durable Product, depending on its designed lifespan.
  • It can range from being a Minimally Featured Durable Product to being a Feature-Rich Durable Product, depending on its functionality scope.
  • ...
  • It can have Product Lifecycle with extended timeframes compared to non-durable products.
  • It can have Environmental Impact through reduced disposal frequency and resource efficiency.
  • It can have Cost Structure with higher initial price points but lower lifetime costs.
  • ...
• Examples:
  • Physical Durable Products, such as:
    • Household Durable Goods, such as:
      • Appliance Durable Product for home functionality provision.
      • Furniture Durable Product for living space utility.
      • Electronic Device Durable Product for technological capability.
    • Industrial Durable Goods, such as:
      • Manufacturing Equipment Durable Product for production capability.
      • Commercial Vehicle Durable Product for transportation utility.
  • Digital Durable Products, such as:
    • Perpetual License Softwares, such as:
      • Enterprise Software Durable Product for permanent business functionality.
      • Creative Suite Durable Product for ongoing creative capability.
    • Lifetime Access Digital Assets, such as:
      • Perpetual Content Durable Product for permanent media ownership.
      • Digital Tool Durable Product for ongoing creative capability.
  • Service-Based Durable Products, such as:
    • Long-Term Service Contracts, such as:
      • Extended Warranty Durable Product for product protection.
      • Lifetime Membership Durable Product for permanent access right.
    • Infrastructure Services, such as:
      • Facility Management Durable Product for physical asset maintenance.
      • IT Infrastructure Durable Product for technological capability support.
  • ...
• Counter-Examples:
  • Non-Durable Products, which lack extended functionality and instead have rapid consumption cycles.
  • Subscription-Based Offerings, which lack permanent ownership and instead require ongoing payments.
  • Consumable Products, which lack persistent value delivery and instead provide temporary benefits.
  • Service Experiences, which lack physical permanence and instead deliver intangible value.
• See: Product Lifecycle, Asset Management, Total Cost of Ownership, Durable Good Economics, Capital Expenditure.

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