Neoliberal Subject Formation

A Neoliberal Subject Formation is a market-oriented subjectivity formation that creates self-managing individuals who internalize market logic as personal identity.

• AKA: Entrepreneurial Subject Formation, Market Subject Creation, Homo Economicus Formation.
• Context:
  • It can typically transform Neoliberal Subject Formation Identity into neoliberal subject formation human capital.
  • It can typically internalize Neoliberal Subject Formation Logic through neoliberal subject formation self-entrepreneurship.
  • It can often individualize Neoliberal Subject Formation Risk via neoliberal subject formation personal responsibility.
  • It can often marketize Neoliberal Subject Formation Relations through neoliberal subject formation networking value.
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  • It can range from being a Early Neoliberal Subject Formation to being a Advanced Neoliberal Subject Formation, depending on its neoliberal subject formation development stage.
  • It can range from being a Partial Neoliberal Subject Formation to being a Total Neoliberal Subject Formation, depending on its neoliberal subject formation life penetration.
  • It can range from being a Voluntary Neoliberal Subject Formation to being a Coercive Neoliberal Subject Formation, depending on its neoliberal subject formation consent level.
  • It can range from being a Individual Neoliberal Subject Formation to being a Collective Neoliberal Subject Formation, depending on its neoliberal subject formation social scale.
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  • It can operate through Education Systems for neoliberal subject formation skill commodification.
  • It can function via Self-Help Culture for neoliberal subject formation optimization mandate.
  • It can work through Social Media for neoliberal subject formation brand creation.
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• Examples:
  • Educational Neoliberal Subject Formations, such as:
    • Student Debt Neoliberal Subject Formation, viewing education as investment.
    • Entrepreneurship Education Neoliberal Subject Formation, teaching self-exploitation.
    • STEM Priority Neoliberal Subject Formation, devaluing non-marketable knowledge.
  • Workplace Neoliberal Subject Formations, such as:
    • Gig Worker Neoliberal Subject Formation, embracing precarious flexibility.
    • Corporate Culture Neoliberal Subject Formation, internalizing company values.
  • Cultural Neoliberal Subject Formations, such as:
    • Wellness Industry Neoliberal Subject Formation, optimizing body capital.
    • Personal Brand Neoliberal Subject Formation, commodifying authentic self.
  • ...
• Counter-Examples:
  • Collective Subject Formation, which creates solidarity-based identities.
  • Critical Subject Formation, which develops resistance consciousness.
  • Traditional Subject Formation, which bases identity on non-market values.
• See: Governmentality, Human Capital Theory, Entrepreneurial Self, Market Subjectivity.

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