OpenX Ad Exchange
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An OpenX Ad Exchange is an ad exchange.
- Context:
- It is (currently) operated by OpenX Software Ltd..
- Counter-Example(s):
- See: Demand-Side Platform, Supply-Side Platform, Real-Time Bidding, Programmatic Advertising.
References
2019
- (Wikipedia, 2019) ⇒ https://en.wikipedia.org/wiki/OpenX_(company) Retrieved:2019-10-21.
- OpenX, legally known as OpenX Software Ltd., is a programmatic advertising technology company. The company has developed an integrated technology platform that combines ad server and a real-time bidding (RTB) exchange with a standard supply-side platform (SSP) ensuring the highest real-time value for any trade. OpenX was founded in 2008 and has raised over $75 million from Accel, Index, Samsung, Dentsu, Mangrove Capital and others.