SMOG (Simple Measure of Gobbledygook) Measure

References

(Wikipedia, 2023) ⇒ https://en.wikipedia.org/wiki/SMOG Retrieved:2023-2-2.
- The SMOG grade is a measure of readability that estimates the years of education needed to understand a piece of writing. SMOG is an acronym for "Simple Measure of Gobbledygook".
  SMOG is widely used, particularly for checking health messages. The SMOG grade yields a 0.985 correlation with a standard error of 1.5159 grades with the grades of readers who had 100% comprehension of test materials. The formula for calculating the SMOG grade was developed by G. Harry McLaughlin as a more accurate and more easily calculated substitute for the Gunning fog index and published in 1969. To make calculating a text's readability as simple as possible an approximate formula was also given — count the words of three or more syllables in three 10-sentence samples, estimate the count's square root (from the nearest perfect square), and add 3. A 2010 study published in the Journal of the Royal College of Physicians of Edinburgh stated that “SMOG should be the preferred measure of readability when evaluating consumer-oriented healthcare material.” The study found that “The Flesch-Kincaid formula significantly underestimated reading difficulty compared with the gold standard SMOG formula.” Applying SMOG to other languages lacks statistical validity.

(Laughlin & Harry, 1969) ⇒ Mc Laughlin and G. Harry. (1969). “SMOG Grading-a New Readability Formula.” Journal of Reading, 12(8).