Software Company Go-to-Market Strategy
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A Software Company Go-to-Market Strategy is a go-to-market strategy outlining how a software company will sell its software products to customers.
- Context:
- It can involve identifying Software Product Target Customer Segments and industries to sell to.
- It can define a Software Licensing and Pricing Model.
- It can determine which Software Sales Channels to utilize - direct, partner, self-service etc.
- It can detail the product launch plan and marketing activities.
- It can specify Software Product Training Programs.
- It can aim to successfully Software Product Launch and onboard customers.
- ...
- Example(s):
- Using a freemium model with a free basic product to acquire users.
- Leveraging app stores and online sales channels.
- Utilizing a direct field sales team for large enterprise deals.
- ...
- Counter-Example(s):
- A services company go-to-market strategy focused on consulting and implementation.
- A consumer mobile app go-to-market strategy focused on viral adoption.
- See: SaaS Sales Strategy, Product Launch, Software Marketing