Unsecured Household Debt

An Unsecured Household Debt is a household debt that is unsecured debt.

• See: Secured Household Debt, Credit Card, Credit Card Debt, Overspending, Mental Accounting.

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References

2000

• Drazen Prelec, and Duncan Simester. (2000). “Always Leave Home Without It: A Further Investigation of the Credit-Card Effect on Willingness to Pay.” In: Marketing Letters 12:1
  • ABSTRACT: In studies involving genuine transactions of potentially high value we show that willingness-to-pay can be increased when customers are instructed to use a credit card rather than cash. The effect may be large (up to 100%) and it appears unlikely that it arises due solely to liquidity constraints. In addition to demonstrating the effect, we provide a methodology for detecting it, and our findings suggest a source of variance to test alternative explanations.

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