You Become What You Measure
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A You Become What You Measure is a business motto about ...
- AKA: You Are What You Measure.
- See: Balanced Scorecard.
References
2010
- (Ariely, 2010) ⇒ Dan Ariely. (2010). “You Are What You Measure." Harvard Business Review, June 2010.
- QUOTE: The answer is almost uncomfortably simple: CEOs care about stock value because that's how we measure them. If we want to change what they care about, we should change what we measure. It can't be that simple, you might argue - but psychologists and economists will tell you it is. Human beings adjust behavior based on the metrics they're held against. Anything you measure will impel a person to optimize his score on that metric. What you measure is what you'll get. Period.