Clickthrough Rate (CTR) Metric

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A Clickthrough Rate (CTR) Metric is a rate metric of clickthrough events (for some given clickable content) relative to an impression event.



References

2016

  • (Wikipedia, 2016) ⇒ https://en.wikipedia.org/wiki/Click-through_rate Retrieved:2016-6-14.
    • Click-through rate (CTR) is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. It is commonly used to measure the success of an online advertising campaign for a particular website as well as the effectiveness of email campaigns.[1]

      Click-through rates for ad campaigns vary tremendously. The very first online display ad shown for AT&T on the website HotWired in 1994, had a 44% click-through rate.

2011

2007