Subscription-based Service

A Subscription-based Service is a business-provided service in which customers pay a recurring fee to access a product or service.

Context:
- It can (typically) offer continuous access to products or services such as streaming media, software, or specialized content.
- It can be referenced by a Subscription-based Business Model, with a subscription-based pricing model.
- It can (often) focus on enhancing customer retention and satisfaction through regular updates and personalized experiences.
- It can include services like Streaming Media Services, Software as a Service (SaaS), and Meal Kit Services.
- It can use various marketing strategies to maintain and grow its subscriber base, such as offering free trials, tiered pricing plans, and bundled packages.
- It can leverage customer data to refine and improve the offerings, ensuring that the service remains competitive and relevant to subscriber needs.
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Example(s):
- subscription-based publishers of periodicals in the 17th century.
- a Subscription-based Video Gaming Service.
- a Subscription-based On-Demand Video Service.
- Netflix, which provides a vast selection of films and TV shows for a monthly subscription.
- Spotify, offering streamed music and podcasts with various subscription options.
- Adobe Creative Cloud, which provides access to its software suite through a monthly or yearly subscription.
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Coiunter-Example(s):
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See: Customer Relationship Management, Recurring Revenue, Business Model, Customer Retention, Product (Business), Business Model, Customer.

References

(Wikipedia, 2021) ⇒ https://en.wikipedia.org/wiki/Subscription_business_model Retrieved:2021-3-12.
- The subscription business model is a business model in which a customer must pay a recurring price at regular intervals for access to a product. The model was pioneered by publishers of books and periodicals in the 17th century, and is now used by many businesses and websites.