User Analytics Task

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A User Analytics Task is an business intelligence task for user actions within a digital product.



References

2022

  • https://mixpanel.com/blog/guide-to-user-analytics-tools/
    • QUOTE: ... A user analytics tool reveals the actions users take within a digital product. It ties those users to the events they trigger and tracks their breadcrumb trail through the website or app. Teams can use this information to improve everything from the product’s usability to their marketing conversions, retention, and customer lifetime value.

      ...

    • User analytics provides:
      • Unified user data: Aggregated information from across websites, apps, and devices for a complete customer view
      • Sharing across silos: Teams from all departments can answer their own questions
      • Visual interface: Intuitive reporting and segmentation
      • Quick answers: Distill data into actionable user knowledge
      • Messaging: Send notifications to users and A/B test features

2022

...

With product analytics tools, companies can also correlate their product insights with user analytics and other operational metrics to get a clear view of how the product impacts behaviors and leads to key business results such as a reduction in support tickets, increased productivity, and an overall higher ROI on their software. ...

2021