ARPPU (Average Revenue Per Paying User)

An ARPPU (Average Revenue Per Paying User) is a online commerce measure based on average revenue per paying customers.

• See: Non-Paying User, ARPU.

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References

2020

• https://gameanalytics.com/blog/how-to-calculate-arpu-arppu-arpdau-and-more/
  • QUOTE: ... ARPU includes all users who have installed and used the app. ARPPU is if they have made at least one payment. While ARPDAU focuses on players who have actively engaged with your game every day. …

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