Customer Acquisition Task

A Customer Acquisition Task is an acquisition task for customers.

• Context:
  • It can be associated with a Customer Acquisition Cost (CAC).
  • …
• Example(s):
  • a PSN+ Customer Acquisition Task.
  • a Medable Customer Acquisition Task.
  • …
• Counter-Example(s):
  • Customer Retention.
  • Customer Reclaiming.
• See: Customer Acquisition Model.

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