Customer Data Platform (CDP)

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A Customer Data Platform (CDP) is a data management platform that be used to deliver customer data profile management systems (focused on customer profiles for personalized marketing processes).



References

2020a

  • https://www.g2.com/categories/customer-data-platform-cdp#grid
    • QUOTE: ... Customer data platforms (CDPs) are used to consolidate and integrate customer data into one single database. These tools offer marketing teams relevant insights needed to run campaigns. A CDP can grab information from online and offline sources such as websites, mobile apps, and email platforms to offer a complete view of your customer. After retrieving this data, a CDP can then help organizations predict the optimal next move with a particular customer. This allows businesses to learn what needs to be done to retain specific customers. A CDP can also be used by customer service teams to cater their support to each individual.

2020b

2020c

2020d

2019

  • (Wikipedia, 2019) ⇒ https://en.wikipedia.org/wiki/Customer_data_platform Retrieved:2019-10-15.
    • A customer data platform (CDP) is a type of packaged software which creates a persistent, unified customer database that is accessible to other systems. Data is pulled from multiple sources, cleaned and combined to create a single customer profile. This structured data is then made available to other marketing systems. According to Gartner, customer data platforms have evolved from a variety of mature markets, "including multichannel campaign management, tag management and data integration." The CDP market is currently a 300 million industry and projected to reach $1 billion by 2019.

2019a