Decommodification Measure

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A Decommodification Measure is a social measure of immunization from market dependency



References

2015

  • (Wikipedia, 2015) ⇒ http://en.wikipedia.org/wiki/decommodification Retrieved:2015-9-28.
    • Decommodification is the strength of social entitlements and citizens' degree of immunization from market dependency.

      Decommodification is the process of viewing utilities as an entitlement, rather than as a commodity that must be paid or traded for. In effect, a decommodified product removes itself from the market, and can be associated with welfarism. An example of decommodification would be the removal of tolls from a toll road or the internet before becoming mostly supported by private ISPs.

      Decommodification has been identified as a strategy for sustainable consumption that acts one level up on the institutional context of consumption in Western societies as compared to strategies such as eco-efficiency and eco-sufficiency. [1] Thus, while the eco-efficiency strategy targets the product and the eco-sufficiency strategy targets the person (the consumer as decision-maker), the decommodification strategy targets the institutional context in which consumption takes place. It aims to decrease the influence of commodities and to limit the effect of commercialisation.