Descriptive Analytics Task
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A Descriptive Analytics Task is a data analytics task that is a descriptive task.
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- Counter-Example(s):
- See: Business Analytics, Business Rules.
References
2012
- (Evans & Lindner, 2012) ⇒ James R. Evans, and Carl H. Lindner. (2012). “Business Analytics: The Next Frontier for Decision Sciences.” In: Decision Line, 43(2).
- QUOTE: … descriptive analytics — the use of data to understand past and current business performance and make informed decisions. Descriptive analytics are the most commonly used and most well understood type of analytics. These techniques categorize, characterize, consolidate, and classify data to convert it into useful information for the purposes of understanding and analyzing business performance. Descriptive analytics summarize data into meaningful charts and reports, for example, about budgets, sales, revenues, or cost. They allow managers to obtain standard and customized reports, and drill down into the data and to make queries to understand the impact of an advertising campaign, for example, review business performance to find problems or areas of opportunity, and identify patterns and trends in data. Typical questions that descriptive analytics help answer are: How much did we sell in each region? What was our revenue and profit last quarter? How many and what types of complaints did we resolve? Which factory has the lowest productivity? Descriptive analytics also help companies to classify customers into different segments, which enable them to develop specific marketing campaigns and advertising strategies.