Customer Engagement Marketing

(Redirected from Experiential marketing)
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An Customer Engagement Marketing is a marketing strategy that involves customer engagement in the process.



  • (Wikipedia, 2017) ⇒ Retrieved:2017-2-17.
    • Engagement marketing, sometimes called "experiential marketing," "event marketing," "on-ground marketing," "live marketing," "participation marketing," or "special events" is a marketing strategy that directly engages consumers and invites and encourages them to participate in the evolution of a brand or a brand experience. Rather than looking at consumers as passive receivers of messages, engagement marketers believe that consumers should be actively involved in the production and co-creation of marketing programs, developing a relationship with the brand.

      Consumer Engagement is when a brand and a consumer connect. According to Brad Nierenberg, experiential marketing is the live, one-on-one interactions that allow consumers to create connections with brands. [1] Consumers will continue to seek and demand one-on-one, shareable interaction with a brand. [2]