Lifetime Value (LTV) Measure

A Lifetime Value (LTV) Measure is a value measure for an item's life-time.

• Context:
  • It can produce an LTV Value.
  • It can be associated with an LTV Forecasting Task.
• Example(s):
  • a Customer's Lifetime Value (CLV).
  • a Device's Lifetime Value.
  • a Cattle's Lifetime Value.
  • …
• Counter-Example(s):
  • a Churn Rate Value.
• See: Marketing, Net Profit, Heuristic, Predictive Analytics, Customer, Cash Flows, Profit (Accounting).

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