Marketing Communications

From GM-RKB
(Redirected from Marketing communications)
Jump to navigation Jump to search

A Marketing Communications is a Communication Channel that ...



References

2019

  • (Wikipedia, 2019) ⇒ https://en.wikipedia.org/wiki/marketing_communications Retrieved:2019-6-12.
    • Marketing communications (MC, marcom(s), marcomm(s)) uses different marketing channels and tools in combination:[1] Marketing communication channels focus on any way a business communicates a message to its desired market, or the market in general. A marketing communication tool can be anything from: advertising, personal selling, direct marketing, sponsorship, communication, and promotion to public relations.

      MC are made up of the marketing mix which is made up of 4P's: Price, Promotion, Place and Product, for a business selling goods, and made up of 7P's: Price, Promotion, Place, Product, People, Physical evidence and Process, for a service based business. [2]

  1. Tomse, & Snoj, 2014
  2. Kusumawati, R. D., Oswari, T., Utomo, R. B., & Kumar, V. (2014). The Influence of 7P's of Marketing Mix on Buying Intention of Music Product in Indonesia. Procedia Engineering, 97, 1765-1771.