Salesforce Einstein Platform

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A Salesforce Einstein Platform is an AI/ML platform service that supports Salesforce.com.



References

2022

2022

  • https://help.salesforce.com/s/articleView?id=sf.nba_implementation_checklist.htm&type=5
    • QUOTE: Einstein Next Best Action is a solution that uses flows, strategies, and the Recommendation object to recommend actions to users. You can display these recommendations on many different types of pages, including Lightning pages in your Salesforce org, Experience Cloud sites, or external sites. ...

      All of this is made possible by connecting real-time streaming data into Salesforce Einstein, Auradkar said, the artificial intelligence that powers an analytical engine capable of context awareness and insight delivery. Einstein generates more than 175 billion predictions every day, and now with Genie, it can provide predictions and personalization based on real-time data.

      By partnering with data warehouse provider Snowflake Inc., Salesforce has secured real-time open data-sharing directly within Snowflake’s cloud to enable access between both platforms without having to move or duplicate data. Customers can also “bring their own AI” by coupling Amazon Web Services Inc.’s Sagemaker instead of using Salesforce Einstein. For marketing, first-party advertising is also available with Amazon Ads and Meta Platforms Inc. with new privacy-safe integrations for advertising activation and insights. ...

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  • https://www.eweek.com/big-data-and-analytics/ai-chatbots/
    • QUOTE: ... One of these integrations is Salesforce’s own Einstein, an AI chatbot solution which can seamlessly work with the entirety of Salesforce’s product offerings. This chatbot can then leverage the data and knowledge base to become a top-flight solution for sales, marketing, commerce, human resources, and so much more.

      The main drawback of the bot is that using it requires the Salesforce Service Cloud, meaning it’s not practical for organizations that use any other cloud service provider. ...