Advertiser
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An Advertiser is a legal entity who displays an advertisement (about a product) and receives payment from a product vendor.
- Context:
- It can have a relationship with an Advertising Agency.
- It can enter into an Advertising Contract (with a media publisher).
- See: Online Advertiser, Offline Advertiser.
References
2009
- (WordNet, 2009) ⇒ http://wordnetweb.princeton.edu/perl/webwn?s=advertiser
- S: (n) advertiser, advertizer, adman (someone whose business is advertising)
- http://en.wiktionary.org/wiki/advertiser
- 1. One who advertises.