Click-Through Data Source

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A Click-Through Data Source is a interaction data source of click-through records.



References

2017

2014

  • http://kaggle.com/c/avazu-ctr-prediction
    • QUOTE:
      • train - Training set. 10 days of click-through data, ordered chronologically. Non-clicks and clicks are subsampled according to different strategies.
      • test - Test set. 1 day of ads to for testing your model predictions.
      • sampleSubmission.csv - Sample submission file in the correct format, corresponds to the All-0.5 Benchmark.
Data fields
   id: ad identifier
   click: 0/1 for non-click/click
   hour: format is YYMMDDHH, so 14091123 means 23:00 on Sept. 11, 2014 UTC.
   C1 -- anonymized categorical variable
   banner_pos
   site_id
   site_domain
   site_category
   app_id
   app_domain
   app_category
   device_id
   device_ip
   device_model
   device_type
   device_conn_type
   C14-C21 -- anonymized categorical variables