Consumer Experience Measure
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A Consumer Experience Measure is a customer experience measure for a consumer experiences on consumer products.
- Context:
- output: a Consumer Experience Measure Value (which can range from being a positive consumer experience to a negative consumer experience).
- It can range from a Physical Product Consumer Experience Measure to being a Virtual Product Consumer Experience Measure.
- …
- Example(s):
- Counter-Example(s):
- Consumer Item Relevance Measure (likely for a consumer item recommendation)
- See: Consumer Experience Prediction Model.
References
2011
- (Kim et al., 2011) ⇒ SeungHyun Kim, JaeMin Cha, Bonnie J. Knutson, and Jeffrey A. Beck. (2011). “Development and Testing of the Consumer Experience Index (CEI). ” Managing Service Quality: An International Journal 21, no. 2
- QUITE: Consumer experience has gone largely unmeasured. Built on the old business axiom that you cannot manage what you cannot measure, this validated CEI tool can provide businesses with an effective new management tool.