Marketing Task
A Marketing Task is a communication task that requires decision of how to place, price and promote a Commercial Product.*
- Context:
- It can include: Advertising Tasks, ...
- Example(s):
- Counter-Example(s):
- See: Marketing Discipline, Product, Promotion, Marketing Management, Communication, Customers, Target Markets, Market Segmentation, Consumer Behavior.
References
2015
- (Wikipedia, 2015) ⇒ http://en.wikipedia.org/wiki/marketing Retrieved:2015-5-18.
- Marketing is communicating the value of a product, service or brand to customers, for the purpose of promoting or selling that product, service, or brand.
Marketing techniques include choosing target markets through market analysis and market segmentation, as well as understanding consumer behavior and advertising a product's value to the customer.
From a societal point of view, marketing is the link between a society's material requirements and its economic patterns of response.
Marketing satisfies these needs and wants through exchange processes and building long-term relationships.
Marketing blends art and applied science (such as behavioural sciences) and makes use of information technology.
Marketing is applied in enterprise and organizations through marketing management.
- Marketing is communicating the value of a product, service or brand to customers, for the purpose of promoting or selling that product, service, or brand.
2009
- (WordNet, 2009) ⇒ http://wordnetweb.princeton.edu/perl/webwn?s=marketing
- S: (n) selling, merchandising, marketing (the exchange of goods for an agreed sum of money)
- S: (n) marketing (the commercial processes involved in promoting and selling and distributing a product or service) "most companies have a manager in charge of marketing"
- S: (n) marketing (shopping at a market) "does the weekly marketing at the supermarket"
- S: (v) market (engage in the commercial promotion, sale, or distribution of) "The company is marketing its new line of beauty products"
- S: (v) market (buy household supplies) "We go marketing every Saturday"
- S: (v) market (deal in a market)
- S: (v) commercialize, commercialise, market (make commercial) "Some Amish people have commercialized their way of life"