Online Advertisement

An Online Advertisement is a digital advertisement that can be placed in an online ad space (in a webpage).

• Context:
  • It can be a Personalized Online Advertisement.
  • It can a Textual Online Advertisement (such as an In-Text Ad) to being a Graphic Online Advertisement.
• Example(s):
  • a Display Advertisement.
  • a Web Search Ad.
  • an Affiliated Link.
  • an In-Text Advertisement.
  • an Online Native Ad.
  • a Content Marketing Ad.
  • …
• Counter-Example(s):
  • an Email Advertisement.
  • an Offline Advertisement.
• See: Online Advertiser, Webpage Banner, Sponsored Search, Online Advertising, Monetized Webpage.

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References

• http://en.wikipedia.org/wiki/Online_advertising#Types

2007

• (Borgs et al., 2007) ⇒ Christian Borgs, Jennifer Chayes, Nicole Immorlica, Kamal Jain, Omid Etesami, and Mohammad Mahdian. (2007). “Dynamics of Bid Optimization in Online Advertisement Auctions.” In: Proceedings of the 16th International Conference on World Wide Web (WWW 2007). doi:10.1145/1242572.1242644

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