2009 EnablingAnalystsinManagedServic

• (Bhattacharya et al., 2009) ⇒ Indrajit Bhattacharya, Shantanu Godbole, Ajay Gupta, Ashish Verma, Jeff Achtermann, and Kevin English. (2009). “Enabling Analysts in Managed Services for CRM Analytics.” In: Proceedings of the 15th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining (KDD-2009). doi:10.1145/1557019.1557136

Subject Headings:

Notes

• Categories and Subject Descriptors: H.4.0 Information Systems Applications: General; I.7.0 Document and Text Processing: General.
• General Terms: Design, Human Factors, Experimentation

Cited By

• http://scholar.google.com/scholar?q=%22Enabling+analysts+in+managed+services+for+CRM+analytics%22+2009
• http://portal.acm.org/citation.cfm?doid=1557019.1557136&preflayout=flat#citedby

Quotes

Abstract

Data analytics tools and frameworks abound, yet rapid deployment of analytics solutions that deliver actionable insights from business data remains a challenge. The primary reason is that on-field practitioners are required to be both technically proficient and knowledgeable about the business. The recent abundance of unstructured business data has thrown up new opportunities for analytics, but has also multiplied the deployment challenge, since interpretation of concepts derived from textual sources require a deep understanding of the business. In such a scenario, a managed service for analytics comes up as the best alternative. A managed analytics service is centered around a business analyst who acts as a liaison between the business and the technology. This calls for new tools that assist the analyst to be efficient in the tasks that she needs to execute. Also, the analytics needs to be repeatable, in that the delivered insights should not depend heavily on the expertise of specific analysts. These factors lead us to identify new areas that open up for KDD research in terms of “time-to-insight” and repeatability for these analysts. We present our analytics framework in the form of a managed service offering for CRM analytics. We describe different analyst-centric tools using a case study from real-life engagements and demonstrate their effectiveness.

References

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	Author	volume	Date Value	title	type	journal	titleUrl	doi	note	year
2009 EnablingAnalystsinManagedServic	Ajay Gupta Shantanu Godbole Ashish Verma Jeff Achtermann Kevin English Indrajit Bhattacharya			Enabling Analysts in Managed Services for CRM Analytics		KDD-2009 Proceedings		10.1145/1557019.1557136		2009