- (Kannan et al., 2011) ⇒ Anitha Kannan, Inmar E. Givoni, Rakesh Agrawal, and Ariel Fuxman. (2011). “Matching Unstructured Product Offers to Structured Product Specifications.” In: Proceedings of the 17th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining (KDD-2011) Journal. ISBN:978-1-4503-0813-7 doi:10.1145/2020408.2020474
- Commerce search; data mining; experimentation; matching; measurement; performance; structured data; unstructured data
An e-commerce catalog typically comprises of specifications for millions of products. The search engine receives millions of sales offers from thousands of independent merchants that must be matched to the right products. We describe the challenges that a system for matching unstructured offers to structured product descriptions must address, drawing upon our experience from building such a system for Bing Shopping. The heart of our system is a data-driven component that learns the matching function off-line, which is then applied at run-time for matching offers to products. We provide the design of this and other critical components of the system as well as the details of the extensive experiments we performed to assess the readiness of the system. This system is currently deployed in an experimental Commerce Search Engine and is used to match all the offers received by Bing Shopping to the Bing product catalog.
Inmar E. Givoni
|Matching Unstructured Product Offers to Structured Product Specifications