2012 FindingTrendsettersinInformatio

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Influential people have an important role in the process of information diffusion. However, there are several ways to be influential, for example, to be the most popular or the first that adopts a new idea. In this paper we present a methodology to find trendsetters in information networks according to a specific topic of interest. Trendsetters are people that adopt and spread new ideas influencing other people before these ideas become popular. At the same time, not all early adopters are trendsetters because only few of them have the ability of propagating their ideas by their social contacts through word-of-mouth. Differently from other influence measures, a trendsetter is not necessarily popular or famous, but the one whose ideas spread over the graph successfully. Other metrics such as node in-degree or even standard Pagerank focus only in the static topology of the network. We propose a ranking strategy that focuses on the ability of some users to push new ideas that will be successful in the future. To that end, we combine temporal attributes of nodes and edges of the network with a Pagerank based algorithm to find the trendsetters for a given topic. To test our algorithm we conduct innovative experiments over a large Twitter dataset. We show that nodes with high in-degree tend to arrive late for new trends, while users in the top of our ranking tend to be early adopters that also influence their social contacts to adopt the new trend.

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	Author	volume	Date Value	title	type	journal	titleUrl	doi	note	year
2012 FindingTrendsettersinInformatio	Ricardo Baeza-Yates Virgílio Almeida Diego Saez-Trumper Giovanni Comarela Fabrício Benevenuto			Finding Trendsetters in Information Networks				10.1145/2339530.2339691		2012