Business-to-Business-to-Consumer (B2B2C) Product

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A Business-to-Business-to-Consumer (B2B2C) Product is a B2B product that is developed and delivered to businesses, which in turn deliver the software to end-users.



References

2023

  • chat
    • Q: what are some examples of B2B2C products, and describe how they fit the criteria?
    • A: B2B2C (business-to-business-to-consumer) products are products or services that are sold to businesses, who then resell or distribute them to consumers. Some examples of B2B2C products include:
      • Wholesale clothing: Clothing manufacturers sell bulk quantities of their products to retailers, who then resell them to consumers.
      • Software as a service (SaaS): Businesses purchase access to software platforms and tools, which they then use to offer services to their own customers.
      • Payment processing systems: Payment processors sell their services to businesses, who then use those services to process payments from their own customers.
      • Restaurant supply: Wholesale food distributors sell bulk quantities of food and restaurant supplies to restaurants and other food service businesses, which then use the products to serve their customers.
      • E-commerce platform: Businesses can use e-commerce platforms like Shopify, Magento, and BigCommerce, to set up and run their online store, and sell products to customers.

2023

  1. TechTarget, B2B2C (business-to-business-to-consumer), accessed 23 January 2021
  2. Lomate, O. S. and Ramachandran, S., B2B2C: The Future of Customer Engagement, Infosys, 2019, accessed 23 January 2021

2022

  • https://www.techopedia.com/definition/23169/business-to-business-to-consumer-b2b2c
    • QUOTE: Business to business to consumer (B2B2C) is an e-commerce model that combines business to business (B2B) and business to consumer (B2C) for a complete product or service transaction. B2B2C is a collaboration process that, in theory, creates mutually beneficial service and product delivery channels.

       B2B2C is a business model where online, or e-commerce, businesses and portals reach new markets and customers by partnering with consumer-oriented product and service businesses. A business developing a product, service or solution partners with another business to use a particular service, such as an e-commerce website, portal or blog. The two business combine forces and promote mutually beneficial products, services and/or solutions.

      As an example of a B2B2C model, Business A pays Business B for users, leads or sales generated by Business B's business or website. Business A then uses Business B's channels to locate prospective customers. Business B provides its customers with new and relevant services, facilitating an increased customer base and earned revenue for sold products and services. ...