Marketing Communications
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A Marketing Communications is a Communication Channel that ...
- See: Marketing Promotion, Marketing Mix, Communication Channel, Advertising, Personal Selling, Direct Marketing.
References
2019
- (Wikipedia, 2019) ⇒ https://en.wikipedia.org/wiki/marketing_communications Retrieved:2019-6-12.
- Marketing communications (MC, marcom(s), marcomm(s)) uses different marketing channels and tools in combination:[1] Marketing communication channels focus on any way a business communicates a message to its desired market, or the market in general. A marketing communication tool can be anything from: advertising, personal selling, direct marketing, sponsorship, communication, and promotion to public relations.
MC are made up of the marketing mix which is made up of 4P's: Price, Promotion, Place and Product, for a business selling goods, and made up of 7P's: Price, Promotion, Place, Product, People, Physical evidence and Process, for a service based business. [2]
- Marketing communications (MC, marcom(s), marcomm(s)) uses different marketing channels and tools in combination:[1] Marketing communication channels focus on any way a business communicates a message to its desired market, or the market in general. A marketing communication tool can be anything from: advertising, personal selling, direct marketing, sponsorship, communication, and promotion to public relations.