OpenX Company

An OpenX Company is a Real-Time Advertising Technology Company.

• Context:
  • It operates the OpenX Ad Exchange.
• Example(s):
  • OpenX (2020).
  • OpenX (2015).
• See: SaaS, Ad Serving, Yield Management.

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References

2020

• (Wikipedia, 2020) ⇒ https://en.wikipedia.org/wiki/OpenX_(company) Retrieved:2020-12-9.
  • OpenX Software Ltd., known as OpenX, is a programmatic advertising technology company. The company has developed an integrated technology platform that combines ad server and a real-time bidding (RTB) exchange with a standard supply-side platform (SSP) ensuring the highest real-time value for any trade. OpenX was founded in 2008 and has raised over 75 million from Accel, Index, Samsung, Dentsu, Mangrove Capital and others.

2015

• http://openx.com/about/
  • QUOTE: OpenX is a global leader in digital and mobile advertising technology. We create highly efficient, high quality programmatic advertising markets that deliver optimal value to buyers and sellers and evolve rapidly to support the growth of the digital economy across screens and formats. - See more at: http://openx.com/about/#sthash.mkb1LNTs.dpuf

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