2011 ThePowerofAnalysisandData
- (Norton, 2011) ⇒ David Norton. (2011). “The Power of Analysis and Data.” In: Proceedings of the 17th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining (KDD-2011). doi:10.1145/2020408.2020542
Subject Headings:
Notes
Cited By
- http://scholar.google.com/scholar?q=%22The+power+of+analysis+and+data%22+2011
- http://portal.acm.org/citation.cfm?doid=2020408.2020542&preflayout=flat#citedby
Quotes
Author Keywords
Abstract
Caesars Entertainment, the largest provider of branded casino entertainment, captures a wealth of data for 40 million+ customers through its Total Rewards program. In-depth data analysis has helped Caesars weather the economic downturn by prioritizing marketing spend, expense savings targets and identifying new revenue opportunities. This talk will describe how closed-loop marketing, state-of-the-art user segmentation, and ongoing experimentation via test and control groups have enabled Caesars Entertainment to achieve all-time high customer satisfaction scores and outperform the competition in a challenging economic climate. The lessons learned are generic and apply across multiple industries. Insights will also be provided on the next wave of challenges to be answered analytically.
References
,
| Author | volume | Date Value | title | type | journal | titleUrl | doi | note | year | |
|---|---|---|---|---|---|---|---|---|---|---|
| 2011 ThePowerofAnalysisandData | David Norton | The Power of Analysis and Data | 10.1145/2020408.2020542 |