2013 ABTestingTheMostPowerfulWaytoTu
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- (Siroker & Koomen, 2013) ⇒ Dan Siroker, and Pete Koomen. (2013). “A/B Testing: The Most Powerful Way to Turn Clicks Into Customers." Wiley. ISBN:1118659171
Subject Headings: A/B testing; Conversion Rate; Multivariate Test; Website Optimization.
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Abstract
A/B Testing outlines a simple way to test several different versions of a web page with live traffic, and then measure the effect each version has on visitors. Using A/B testing you can determine the most effective way to increase conversion rate — the rate at which visitors convert into customers. The average conversion rate across the web is only 2%. That means 98% of visitors to most websites don't end up converting. Using A/B testing, companies can improve the effectiveness of their marketing and user experience and in doing so can sometimes double or triple their conversion rates.
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| Author | volume | Date Value | title | type | journal | titleUrl | doi | note | year | |
|---|---|---|---|---|---|---|---|---|---|---|
| 2013 ABTestingTheMostPowerfulWaytoTu | Dan Siroker Pete Koomen | A/B Testing: The Most Powerful Way to Turn Clicks Into Customers |